- Ideas: Are they valid, supported by research, original and compelling?
- Organization: Are your ideas supported by a logical or intentional organization pattern? Do you support your ideas with multiple details?
- Voice: Is your personal perspective evident in the writing? Does your essay evoke your intended emotion?
- Word Choice: Are there ways to insert high level vocabulary to enhance your argument?
- Sentence Fluency: Does the flow of your sentences add or detract from your overall message? Do your sentence patterns vary for interest or repeat for emphasis?
- Conventions: Is your work free of grammatical, spelling and punctuation errors?
Ethos (credibility, character, authority), Pathos (emotional appeal), Logos (logical appeal using statistics and logic), Kairos (timeliness, opportunity)